Music
Malaysia & Singapore
Media PR
Tour Management
Digital Advertising
Content filming
Social media content creation & management
As part of our strategic advisory for LDH JAPAN, we built up media attention & interest in the latest J-pop supergroups from LDH JAPAN: BALLISTIK BOYZ, and newcomers PSYCHIC FEVER. With buzz building across multiple single & EP releases, we created a media tour - in which both groups would be introduced to regional media to build relationships and help promote their music.
We delivered an exceptional first media tour for both groups, whom we managed day-to-day for all aspects of the tour (bookings, transport, media interviews, content filming and more) And we delivered the following results: - 60,000,000 estimated media reach. - 261 media articles published - 3 DSP meetings (META, YouTube, Spotify) - 15 radio placements - 45 in-person interviews over 4 days - 21 content videos produced and published on social media (garnering a total 13.1 million total video views)
