Including press release writing, distribution, media list management, interview coordination, and reporting on publications. Crucially, our experts are focused on developing a long-term media strategy that respects the complex and varied media requirements, cultural nuances, and language differences across South-East Asian countries, all tailored for your brand's success.
Book A CallOur previous clients have included up and coming music artists, labels, netflix TV shows, and other media brands that are looking to expand either into - or out of Japan into new markets. By trusting our expert PR team, brands are able to gain wide media awareness and coverage for their artist and/or brand.
Without a long-term plan, just ‘blasting’ press releases to media around the region will not work. We work with our customers to build comprehensive strategies that take a phased approach - initially researching which media to target (and which cities, countries) and then building a campaign to build relationships that last over time and bring results. This culminates in a documented strategy of the brand/product, a media list, and a realistic expectation of results before getting started.
Media in different markets have different expectations of content, outreach practices, and approach. We work with our customers to write press releases, media kits and introduction decks, and other content to reach out to media with. Priority media often require exclusive content: for example, we film shout-out messages to select media with celebrities/artists, or offer exclusive access to content and info for media. Overall, we ensure that the media receive all the content and information they need in an organised and timely manner.
We land article placements, as well as pitching and landing interviews with the media. Our team also manages media interviews, including: TV & Radio interviews, on-ground press conferences and media days, and recently online/zoom interviews for artists and media. Within interviews, we also often provide translators/interpreters, and importantly media training for artists to prepare for interviews.
1 Raffles Place, # 19-61 Tower 2, Singapore, 048616
〒150-0002東京都渋谷区渋谷2-19-15宮益坂ビルディング609
