Line Japan Ads

Brands in Japan use LINE official accounts for customer support, promotions, community building, and a direct conversation with customers. As Japanese users expect excellent service and support, it's critical to get this part right as a new brand entering the Japanese market. Ensure that you plan out a customer support process, and earn Japanese customers trust and brand loyalty through consistent and insightful conversations. It's also very beneficial to get direct feedback from your customers via the app as a form/survey to improve customer service processes.

Being a huge market full of advertising - It's essential to have your ads / content appear to the right audience on LINE. With a user base of over 95 million, it's easy to target too broadly and get lost in the sea of content. We recommend looking for 'niche audiences' - for example instead of 'Anime' fans, you might target a sub-genre or specific anime-style that matches your audience - or instead of 'Car lovers' you might target a specific annual race event. Japanese customers are known to be fiercely loyal to their brands and have interesting niche lifestyles that they're proud of - so finding the right community and audience for your ads could reap a much higher ROI than generic Ad targeting.

Users on LINE primarily use the app for messaging and calling - Browsing the news and using other features (such as payments, games, music etc) is secondary. With so much going on, it's essential to make your ad content immediately interesting and your CTA super clear - to cut through the clutter. We recommend you also use multiple ad placements: text banners on top of Chats, video ads on News feeds, fun video content on the Voom section of the app to ensure you engage with potential customers consistently, across many content types.