Our bilingual team has strong expertise with digital advertising in the Japan market - Helping brands with Ad campaigns that convert and engage local Japanese audiences.
We guide our customers through the many cultural nuances of the Japanese audience. By understanding the cultural uniqueness of Japan, our Ad campaigns convert better, resonate stronger with audiences, and bring a stronger ROI than ‘just running ads’. Here are a few tips we give to our Ad campaign customers:
Without a long-term plan, just ‘blasting’ press releases to media around the region will not work. We work with our customers to build comprehensive strategies that take a phased approach - initially researching which media to target (and which cities, countries) and then building a campaign to build relationships that last over time and bring results. This culminates in a documented strategy of the brand/product, a media list, and a realistic expectation of results before getting started.
Not giving enough information: Non-Japanese brands may argue that too much info in an Ad is ‘clutter’ and ‘messy’ - however many Japanese people feel reassured when a brand gives them a lot of information about a product or service, and are suspicious when the design is too clean/minimal as it doesn’t give them enough information.
Find the right community, app, channel, site to advertise on-targeting a niche & loyal audience. We find that targeting too broadly across all of social media isn’t as good as finding a niche community. Often there are core & loyal communities that like to be ‘obsessed’ about an activity, no matter how small - eg fishing, pachinko, American BBQ sauces). Doing the research to find the authority sites and communities to advertise on can bring strong results.
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