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Our ads team in South-East Asia and Japan specialize in TikTok advertising, primarily for B2C and music & entertainment brands.
As a social media network that has now evolved beyond just ‘dance videos’ and hype, TikTok is an essential channel to grow brand awareness, drive interest in products, and ultimately drive conversions.
Our TikTok Ad experts bring a niche combination of knowing Japan and South-East Asian audiences, and having both social media savvy & expert Ad management skills. This allows our services to deliver to clients consistently and achieve successful campaigns each time.
Working with Bytedance in South-East Asia our Ads experts have taken and passed comprehensive training tests as part of the TikTok Agency Acceleration Kit. Our Ads managers have in-depth experience on all aspects of TikTok campaigns, and are able to advise on creatives, strategy, campaign setup & daily management.
We have helped music festivals sell tickets, music artists drive direct Spotify streams via Tiktok, and have grown pages by Millions of followers both organically and via paid TikTok ads. By prioritising content that is relatable and interesting for audiences (ie: not just ‘selling’ on Tiktok) our campaigns surpass initial KPI’s often, and improve a brand/products engagement as well as overall reach and positive brand awareness.
We work with customers on setting campaign objectives (engagement? Traffic? Follower growth?) that match their overall objectives, and advise with a high focus on Localisation. We find that many customers who just ‘run ads’ with basic copywriting and a lack of researching their potential audience find difficulties in truly converting on Tiktok - and give up quickly. As TikTok is primarily a youth audience, each country's current trends, behaviors, and popular interests vary widely and change very often, and it’s essential for brands to create a tiktok specific strategy for their ad campaigns while understanding the Japanese market or South-East Asia market..
We setup, start, and optimise Ad campaigns on TikTok for our customers, and often optimise the campaign settings frequently - This includes changing creatives every 3-5 days, translating or updating text copy, and optimising Ad groups constantly based on daily data reporting. Without this level of optimisation, a ‘run it and leave it’ campaign will usually bore audiences and give the brand a negative image. It’s essential to seem ‘on trend’ and relevant to audiences even with Advertising on TikTok.
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