Music
Japan
Music Marketing
Social media marketing
Digital Advertising
DEFOAMAT is a unique art and music event that highlights the rich diversity of Asian culture. Our primary goal was to drive traffic to the DEFOAMAT ticketing site, increase Instagram engagement, and boost ticket sales for the event.
To capture audience interest and build momentum, we focused on leveraging Instagram Reels, showcasing captivating artist introduction videos. Over the course of approximately two months, we achieved 1.2M impressions and 18K clicks to the ticketing site. Additionally, the ads generated 4.8K profile visits and contributed to 95% (343K) of DEFOAMAT's total account reach during the campaign. This activity also contributed to a follower growth of 940 new followers, significantly expanding the event’s community and future reach.
