Music
Japan
Music Marketing
Social Media Marketing
Digital Advertising
To celebrate the release of Yuya Matsushita’s (YOUYA) new single, "That's My Life", on October 30, 2024, release events were held for fans in Tokyo (November 7, 2024) and Osaka (November 11, 2024). The primary campaign goal was to drive traffic to the ticketing site and boost ticket sales for these events.
The campaign was executed in two phases to maximize impact. The first phase focused on building anticipation for the new single, while the second phase heightened awareness and excitement for the upcoming events. We leveraged Instagram Reels videos which highlighted the newly released single and the release event itself. In total, the ad campaign managed to drive 72K Impressions and 1.8K clicks to the ticketing site, with a 2.5% CTR.
