Media tour in Ho Chi Minh, Vietnam for supergroup PSYCHIC FEVER

CLIENT

LDH JAPAN

industry

Music

Country

Vietnam

service

Media PR

Tour Management

Interview Management

Request

With an upcoming show in Ho Chi Minh, PSYCHIC FEVER asked Geezerbuild to help organise a media tour in Vietnam to drive up awareness of their first Vietnam visit. With only a week before the trip, the request was an urgent, but important one.

Result

Geezerbuild, working with local Vietnam partners landed and organised 12 media publications, and 4 on-ground interviews with local media. A Major TV interview with VTV1 ensured that the group gained national reach, driving fan frenzy for the group. The PR reach for the campaign in a short 4 days was over 800,000 people. The success of the trip led to the group being invited back for the festival in the consecutive year, as well as driving fan growth in the country by double.