Media tour in Kuala Lumpur for PSYCHIC FEVER's Asia tour 'The Heat'

CLIENT

LDH JAPAN

industry

Music

Country

Malaysia

service

Media PR management

Social Media Advertising

On-ground trip management

Request

As part of their first Asia tour 'The Heat' - We were asked to setup media interviews and a media visit to Astro in Kuala Lumpur for PSYCHIC FEVER from EXILE TRIBE, as well as drive ticketing purchases and interest for the tour via social media.

Result

RESULTS - x70 media placements, with over 28.9 Million estimated audience reach across all media outlets. Being the 3rd trip to Malaysia for the group, we wanted to continue building the relationship with major media Astro - and spent a day doing radio and TV interviews at their Media Offices. We also managed a day of media interviews and a fashion event launch part for Benjamin Barker. With over 70 media placements, the tour received great reviews and our social media ad campaign drove over 4.1 million social media views, 96,000 post engagements.