Boosting Ticket Sales for Salasa’s Golden Child Tour 2024

CLIENT

Origami Productions

industry

Music

Country

Japan

service

Music Marketing

Social media marketing

Digital Advertising

Request

Utilise Social Media advertising to build up awareness and direct ticket traffic & sales, for the popular Tokyo artist 'Salasa' as part of her 'Golden Child Tour 2024' concert.

Result

After assessment, we decided on Instagram as the primary interest driver with Salasa fans - and within just two weeks we generated 150K impressions and over 2K clicks to the ticketing site. By leveraging targeted strategies and ongoing optimizations, we achieved a high click-through rate (CTR) of 1.33%, surpassing our click goals at a lower-than-expected cost.