Music
Japan
Music Marketing
Social media marketing
Digital Advertising
Utilise Social Media advertising to build up awareness and direct ticket traffic & sales, for the popular Tokyo artist 'Salasa' as part of her 'Golden Child Tour 2024' concert.
After assessment, we decided on Instagram as the primary interest driver with Salasa fans - and within just two weeks we generated 150K impressions and over 2K clicks to the ticketing site. By leveraging targeted strategies and ongoing optimizations, we achieved a high click-through rate (CTR) of 1.33%, surpassing our click goals at a lower-than-expected cost.
