Building digital revenue for the Sleep Industry in Japan

CLIENT

gugu sleep

industry

Startup

Country

Japan

service

Social media marketing

Digital advertising

Startup advisory

website uiux design

Request

As an exciting new startup focused on Sleep health - Gugu Sleep wanted to drive purchases of their Mattresses via D2C (direct to consumer) on their E-commerce site.

Result

By structuring the Digital ‘ecosystem’ across multiple channels (social, Display, Ecommerce, EDM, etc) - and using a blend of influencer content and data-based advertising, we drove strong success for Gugu sleep right at the start of the Covid19 pandemic, with the following results: - Growth of reviews and social media awareness using influencer campaigns. - Growth from x4-5 to over x100 units per month - within a 3-month period - using Social media advertising only.