We were asked to drive ticket sales using social media only, for Orisaka Yuta's Japan-wide tour, with a focus on driving awareness in Osaka and Tokyo.
We created a comprehensive ad-plan, including Tiktok, Instagram, Facebook, and Twitter. Due to an older male audience being responsive on Facebook rather than Instagram, we pivoted frequently to match our target audiences behaviour to our daily ad spends. We drove 1.7 million unique reach and 22,900 direct visits to the ticketing site Ticket Pia in Japan. The Tokyo and Osaka nights were sold out concerts and a success for Orisaka Yuta
