Music
Japan
Music Marketing
Social media marketing
Digital Advertising
With growing interest from new listeners Asia-wide, we were asked to expand the reach of Orisaka Yuta's latest single "Lotus" - Which was accompanied by a creative Music Video on his channel on YouTube.
Across Asia, we found interested listeners in Indonesia, Philippines, South Korea, and Vietnam. We optimised the campaign daily by adjusting the target audience to listeners looking for unique genre-agnostic music - something Orisaka Yuta's music is known for. By running campaigns across YouTube and Instagram we drove over 111,000 views to the music video, with a view rate of over 60%. Listeners hooked on Orisaka Yuta's music subscribed to the channel, as it grew by over 2,000 subscribers during a short 3 week campaign
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