Partnering with Influencers to Promote aiko’s ‘mutual love’ Across 4 Southeast Asian Countries

CLIENT

Pony Canyon

industry

Music

Country

Japan

service

Music Marketing

Social media marketing

Digital Advertising

Request

With the release of the new Detective Conan anime movie in Southeast Asia, we were commissioned to boost exposure and drive traffic to aiko’s single ‘mutual love’ and her Asia playlist by leveraging influencers in Singapore, Indonesia, Vietnam, and Thailand.

Result

By collaborating with influencers from Singapore, Indonesia, Vietnam, and Thailand, we created engaging content to promote aiko’s single 'mutual love.' To attract both anime enthusiasts and general music fans, we worked with a diverse group of influencers, alongside a YouTube content boosting campaign. The overall campaign generated over 1.8M total views, 4.6K likes, nearly 7K interactions, and directed 43k clicks to the Spotify playlist.