Social Media guidance for global Plant-based startup TiNDLE foods (Partner project with EAST Singapore)

CLIENT

EAST Singapore

industry

Startup, F&B

Country

Singapore

service

Social media advisory, social media planning and strategy

Request

As a breakout plant-based startup - TiNDLE wanted guidance on social media strategy for their launch in Singapore. This included influencer research and planning, content strategy brainstorming sessions, and weekly review calls to build out the social media voice engagement plans for TiNDLE, with a focus on Instagram as their key initial platform. (Collaboration project with EAST https://groupeast.agency/)

Result

TiNDLE launched to massive success in Singapore, utilising influencer and KOL driven content for their social media. With food trucks and famous restaurants launching their own TiNDLE menu items, the startup captured massive excitement from media and the youth. Since, TiNDLE has expanded globally to over 8 markets and is pioneering the way plant-based foods can impact the world for good.