MUSIC
JAPAN
DIGITAL ADVERTISING
CONTENT CREATION
Victor Entertainment were looking to promote See-Saw’s latest single, "SARIGIWA NO ROMANTICS”, which serves as the ending theme for the critically acclaimed movie Mobile Suit Gundam SEED Freedom. With the movie's global release approaching in March and April, leveraging the film’s momentum to introduce the song to a new generation was key to this campaign.
With a die-hard Gundam community on Reddit - We proposed posting ‘thread-like’ engaging posts as Ads on reddit, which drove high comments and engagement from the Reddit community. The ad led people to a Spotify playlist, with songs related to the movie. We successfully directed 29,630 visitors to the streaming platform, surpassing our target by 6X. Through strategic audience segmentation and tailored creative approaches, we effectively engaged three distinct audience group. Our creative guidance and optimization efforts also fostered active discussions within the comment sections of the ad placements—a rare achievement for Reddit ads.
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